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Illustrations for the "Arte na Lata" contest of the Brazilian wine company Vinícola Góes. The proposal of the contest was to create a new visual identity for the innovative wine-in-can product called "Sauv". Are they:
Alternative logo color
Original logo color / Alternative logo color
Finally, regarding the logo, I chose the color of the year 2022 according to Pantone: very peri. A color described by its vivacity, a characteristic that speaks to the line's proposal. The change of color of the logo symbolizes a new beginning of the look of the cans, more bold and alive, following the modernity and innovation that the wine in cans offers.
Some Sketches:
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